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The United States is the largest economic power in the world, with a
widely diverse consumer base that offers excellent opportunities to
foreign exporters. Niche products such as handicrafts and goods that
are produced according to environmentally friendly practices are
increasingly popular to U.S. consumers. It is a market that is
waiting to be tapped.
However, exporting to the United States is not without its
challenges. The paperwork and bureaucracy involved in getting goods
into the U.S. can be formidable, and the customs regime complicated.
Furthermore, the U.S. heavily promotes its own exports, in part to
improve its large trade deficit and as part of a long-standing policy
to protect U.S. jobs. The terrorist attacks on New York and
Washington on September 11, 2001, and the increased security
precautions since have led to a variety of new policies and safeguards
on imports. And there are industries that the U.S. government has
actively worked to protect, especially textiles.
That said, a foreign exporter with a solid product or service, a sound
business and export plan, and ideally a U.S. partner or buyer, should
succeed in introducing its goods into the United States.
The pdf document below provides advice for the small foreign
exporter. The target audience is a small producer of environmentally
friendly products that is seeking to export its goods to the U.S.,
preferably via a pre-identified U.S. buyer.
Section I, Preparing to Export to the U.S., offers
suggestions on identifying U.S. buyers and outlines some of the
essentials that a foreign firm should consider before embarking on the
path to exporting to the U.S. A special self-test, "Are you ready to
export?" is included in this section.
Section II, Making the Deal, lists the key steps in
the sales process, including the steps in setting up and finalizing
the deal.
Section III, Arranging the Shipment, deals with the
marking, packaging, and labeling of goods to ensure that they are not
delayed in U.S. Customs.
Section IV, Importing into the U.S., details the U.S.
Customs procedures, various other regulatory issues related to getting
goods into the U.S., and addresses such issues as customs brokers.
Section V, Getting Paid, explains the different
methods for exporters to the U.S. to collect their payments.
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