The company is in the business of marketing an Eco-friendly Alternative to leather with a grassroots level, market based bottom up approach enabling the poor individual to improve one's livelihood through creation of earning opportunities, using traditional arts and skills to make goods out of urban waste.

Conserve HRP exemplifies the recycling spirit by converting trash to treasure. Lower-income employees collect plastic rags from neighborhood streets and press the waste into thicker, durable material (handmade recycled plastic) used for stylish handbags and accessories. The material can be compared to leather in quality, but produces a wider range of colors without any artificial dyes.

At the heart of this process are the 300 rag-pickers that collect the waste plastic used for the product line. By tackling the dual problems of waste and poverty, Conserve HRP holds a captive audience of those who buy "fashion with a conscience."Current sales in European retail stores indicate the clientele which is willing to pay more for fair-trade articles, delivering large profits for a low-cost process. Opportunities to expand abound for Conserve HRP. International buyers already demand a higher volume of their existing products, while their product line has the opportunity to grow to other plastic items such as shower curtains and floor tiles.