Business Idea

Autoboxx Automation Technologies builds affordable energy monitoring and management systems for small-area sites from 100 square feet up to 9000 square feet. There are estimated to be over 950,000 small-area sites in India and Autoboxx aims to capture 7.5 % of this market by 2013. Autoboxx's current customers include ICICI Bank, Reliance, and Airtel.

Products & Services

Autoboxx produces Building Management Systems that can monitor and effectively manage the energy consumption in buildings and utilities. So far, the company has developed customized automated systems for various types of customers, including bank ATMs, small retailers and telecom providers. Their experience has demonstrated that companies are keen to adopt technology that will not only reduce power consumption, but also enable better monitoring and control of utilities.

Existing companies focus mainly on larger sites of over 20,000 square feet, and at 4-10 times the price that Autoboxx charge, so the company does not face any direct competition for their products. Unlike other companies that provide generic building Management Systems, Autoboxx is able to develop customized products and services for each customer segment type.

Social & Environmental Impact

Autoboxx's & 'smart'; Building Management Systems enable companies to optimize their power consumption, and reduce their carbon footprint as well as save on energy costs. Autoboxx produces systems for small retailers and SMEs as well, so their products help reduce operating costs for small companies.

Current Status and Expansion Plans

The Company has the first mover advantage in this sector, and intends to aggressively target the banking, telecom and SME/small retail sector. In the next five years, they intend to capture at least 7.5 percent of the total market share, with a special focus on bank ATMs and cell phone towers, where they expect to capture 22 to 30 percent of the market share. The company will be expanding by building 4 zonal offices and 18 branch offices across India, which will serve their clients with pre-sales support, site survey and requirement planning, installation and training as well as after sales service.

Funding Requirements

Autoboxx requires approximately INR 20 crores (~USD 4.5 million) to fund infrastructure setup, staff, research and development, marketing and working capital.